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How much does GEO cost?

By Ben Tabas, Intrica Research · Updated

Answer

GEO, or generative engine optimization, costs $3,000 to $8,000 a month for a lean agency retainer and $10,000 to $25,000 for full service, per MarketerHire's guide published June 18, 2026. Tracking tools cost less, and Ahrefs' pricing page, checked Oct. 28, 2026, lists AI prompt tracking packages from $50 a month. The price moves with the number of engines, markets, questions and pages in scope.

Published agency price ranges

  • MarketerHire's guide, published June 18, 2026, lists a one time GEO audit at $5,000 to $12,000.
  • The same guide puts a lean retainer, an audit plus light content, at $3,000 to $8,000 a month.
  • It puts a full service retainer at $10,000 to $25,000 a month, and project based citation work at $15,000 to $40,000.
  • Nutshell's guide, updated Sept. 28, 2026, gives a wider range of $1,500 to $50,000 a month for agency GEO services, and calls its figures planning estimates.

What tracking tools cost

  • Ahrefs' pricing page, checked Oct. 28, 2026, lists custom prompt packages at $50 a month for 2,500 checks, $100 for 7,000 and $250 for 25,000.
  • The same page lists Brand Radar AI from $199 a month and the Ahrefs Lite plan at $129 a month.
  • Profound's pricing page, checked Oct. 28, 2026, offers a free trial of 50 prompts run daily for 7 days, and custom pricing for Enterprise.

What Intrica charges

Intrica's pricing page, checked Oct. 28, 2026, lists the Search Sprint at $3,000 one time, Growth at $5,000/month, Scale at $10,000/month and Advisory at $3,500/month.

Growth covers 25 agreed buyer questions checked weekly. Scale covers 50.

What moves the price

  • How many AI engines are tracked and reported.
  • How many buyer questions are in the fixed set.
  • How many new pages and refreshes are written each month.
  • How many markets and languages are covered.

Check whether AI engines can reach, read and quote your site before you spend on a GEO retainer.

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Sources

  1. GEO Agency: How to Pick a Generative Engine Optimization Partner in 2026 · MarketerHire, June 18, 2026Supports: Price ranges for GEO audits, lean and full service retainers and project based citation work.
  2. How Much Does GEO Cost in 2026? · Nutshell, Sept. 28, 2026Supports: A $1,500 to $50,000 a month range for agency GEO services, described as planning estimates.
  3. Plans and pricing · Ahrefs, Oct. 28, 2026Supports: Checked Oct. 28, 2026, for custom prompt package prices, the Brand Radar AI starting price and the Lite plan price.
  4. Pricing · Profound, Oct. 28, 2026Supports: Checked Oct. 28, 2026, for the free trial terms and custom Enterprise pricing.
  5. Pricing · Intrica, Oct. 28, 2026Supports: Checked Oct. 28, 2026, for Intrica's plan prices and the buyer questions in Growth and Scale.

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