Sample audit · exodus.com · Oct. 2026Built from public data · Not a client
[ Sample audit · exodus.com ]

Exodus lost 68% of its Google traffic in three months.

−68%est. Google visits, July to Oct. 2026
+74%Trust Wallet over the same months
91.5K→29.5Kest. monthly Google visits to exodus.com
Source · DataForSEO, US Google
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−68%Google traffic, July to October 2026
15137sites link to exodus.com
171searches on Google's page two, 136,080 a month
1 of 20ChatGPT answers name Exodus

01

The traffic Exodus lost

exodus.com fell from about 91,500 Google visits a month in July to 29,500 in October. Trust Wallet rose from 45,900 to 79,600.

Est. US Google visits a month, 2026
exodus.comtrustwallet.com

The steepest drop came in August. None of the four competitors fell the same month.

29,100Google visits a month to exodus.com now
99,500median for Trust Wallet, MetaMask, Atomic Wallet and Phantom
3xthe gap between them
Every month since October 2025
  • The highest month in the past year was December 2025, about 184,600 visits. It held near 104,500 in May 2026, then fell 72% to October.
  • The number of searches exodus.com ranks for fell from about 15,600 in December 2025 to about 1,500 in October 2026.
  • Trust Wallet also dipped in the first half of 2026. It recovered from July on.

03

Pages one step from page one

171 searches rank 11 to 20 on 9 exodus.com pages with almost no internal links. They add up to about 136,080 searches a month.

Staking searches, US a monthexodus.com rank
staking
5,400#6 · $11 a click in Google Ads
staking crypto
1,900#11
crypto coin staking
1,300#10
crypto staking
1,300#9
what is staking in crypto
1,000#12

All five rank with exodus.com/staking-crypto. One page on the site links to it.

The other page-two pages
  • The audit found the 171 page-two searches spread across 9 pages, including /staking-crypto, /investors and the homepage.
  • /staking-crypto ranks between #4 and #20 for at least 15 staking searches.
  • The fix is internal links from related pages, so each of the 9 has more than one link pointing to it.

04

What AI says about Exodus

AI engines know the name. None of the answers we checked recommended Exodus.

Answers naming or citing ExodusWallet questions, Sept. 29, 2026
ChatGPT
1 of 20Recommended in 0
Perplexity
3 of 20Recommended in 0
Google AI Overviews
5 of 13Recommended in 0
Google AI Mode
8 of 18

ChatGPT named Exodus once, for "crypto wallet app", and cited exodus.com in none. Gemini and Claude weren't checked.

Cited pages our crawler couldn't read

AI answers cited 4 exodus.com pages 7 times. Each returned a 403 error to our crawler. That may be bot protection. If AI crawlers get the same response, engines can't re-read the pages they cite.

/download403/ethereum-wallet403/bitcoin-wallet403/mobile403
Questions where Exodus was missing
  • Google AI Overviews left Exodus out on cold wallets for cryptocurrency, buying crypto with a credit card, crypto digital wallet and where to buy crypto.
  • Perplexity's answers cited other wallet, exchange and media sites on most of the 20 questions.

05

The template Trust Wallet is winning with

Trust Wallet runs one price page per coin. That template gained about 15,000 Google visits a month.

trustwallet.com visits gained a monthexodus.com in top 30
/price/ pages
15,005exodus.com ranks for 0 of its 24 new searches
/glossary/ pages
6,223exodus.com ranks for 1 of its 11 new searches
/blog/ pages
5,349exodus.com ranks for 0 of its 19 new searches
11,400visits a month to one page, /price/u-s-oil, from 11 or more new or rising searches
11/price/ pages in Trust Wallet's top 100 Google pages
0price pages in exodus.com's top 100

One page design, repeated for each coin. Trust Wallet's /price/bitcoin already ranks #16 for "bitcoins current price", 90,500 searches a month.

Exodus had at least one. exodus.com/ethereum-price is one of the 47 broken pages other sites still link to.

06

The 90-day plan

Problem and fix

−68%Google traffic since July.

We'd find which pages lost the most and fix those first.

171searches on page two.

We'd link to the 9 pages and rework /staking-crypto.

0 of 24price searches Trust Wallet gained.

We'd build a price page template, one page per coin Exodus supports.

Day 90: we rerun the same traffic pull and AI questions.

Days 1 to 30Stop the leaks
01Redirect the 47 broken pagesRecovers 100 links from 63 sites.
02Check the 403 on cited pagesLet AI crawlers read /download and the wallet pages.
03Map the traffic lossPage by page, July to October.
Days 31 to 60Move page two up
04Internal links to the 9 pagesStarting with /staking-crypto.
05Rework /staking-cryptoFor "staking", #6 today.
06Answer the wallet questionsCold wallets, buying with a card, wallet apps.
Days 61 to 90Build the template
07Price page templateOne design, one page per coin.
08Restore /ethereum-priceAs the first page on the new template.
09Rerun and reportSame questions, each engine reported separately.

07

Method and sources

An Intrica audit run on Sept. 29, 2026 and DataForSEO data pulled Oct. 20, 2026. US Google throughout.

Details
  • DataForSEO, US Google, Oct. 20, 2026: traffic history for exodus.com and four competitors, linking sites, ranked searches and rising pages.
  • Competitors: trustwallet.com, metamask.io, atomicwallet.io and phantom.com.
  • Visits are DataForSEO's traffic estimates. Monthly history and the current snapshot differ slightly, so October reads 29,500 in one and 29,100 in the other.
  • AI answers collected Sept. 29, 2026 on ChatGPT, Perplexity, Google AI Overviews and Google AI Mode. One run per prompt, no location applied, each engine reported separately.
  • Site crawl, page-two and broken-link checks from the same Sept. 29 audit.
  • Exodus isn't an Intrica client. Everything here comes from public data.

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Traffic lostLinks earnedPage twoAI answersTemplates