Async's buyers search about 990,000 times a month. Almost none of them find Async.

Sample audit · async.com · Oct. 17, 2026

In Google, Async sits on page 4 or lower for almost everything it sells.

13 of 14

category questions where no AI engine named Async

Perplexity named Async for "riverside alternative".

On this page
  1. 01Missed demand
  2. 02AI answers
  3. 03The name problem
  4. 04Domain move
  5. 05What it's worth
  6. 0690-day plan
  7. 07Sources

01

The demand Async is missing

On 12 of the 23 searches we sized, async.com isn't in Google's top 100.

US searches a month, by theme
  • A. AI video editing213,400Best async.com position: not in top 100
  • B. Text to speech and AI voices470,600Best async.com position: #64
  • C. Voice cloning17,600Best async.com position: #44
  • D. Recording235,900Best async.com position: #68
  • E. Audio editing and transcription55,400Best async.com position: #17

Total992,900

DataForSEO, US. The total is an upper bound.

See all 23 searches

A. AI video editing

Theme A searches
US searches a monthAsyncWho ranks
video editor90,500not in top 100invideo.io #4, veed.io #7, kapwing.com #16
ai video maker40,500not in top 100invideo.io #1, veed.io #11
ai video editor33,100not in top 100invideo.io #1, veed.io #9, kapwing.com #16
free video editor27,100not in top 100invideo.io #4, kapwing.com #24
online video editor22,200not in top 100invideo.io #6, veed.io #7, kapwing.com #10

Async is async.com's Google US position. A dash means the competitor positions were not in this pull.

The homepage leads with video editing, yet /products/video-editor isn't in the top 100 for any of these. We left out "ai video generator" (246,000 a month) because the editor is the core offer.

B. Text to speech and AI voices

Theme B searches
US searches a monthAsyncWho ranks
text to speech301,000not in top 100evernote.com, chromewebstore.google.com, Google Cloud docs and readspeaker.com in positions 2 to 6; kapwing.com #42
ai voice generator74,000#71 (/ai-voices)-
text to speech free40,500not in top 100invideo.io #29, kapwing.com #35
ai voice33,100#64 (/ai-voices)-
ai text to speech12,100#71 (/ai-voices)-
voice generator9,900#77 (/ai-voices)-

Every ranking goes to /ai-voices. /text-to-speech ranks for none of Async's top 1,000 keywords, so two pages split one search.

C. Voice cloning

Theme C searches
US searches a monthAsyncWho ranks
voice cloning6,600#64, with a blog post, not the product page-
voice cloner6,600not in top 100invideo.io #43
ai voice cloning4,400#44 (/voice-cloning)-

Small, but these people want exactly what Async sells.

D. Recording

Theme D searches
US searches a monthAsyncWho ranks
voice recording110,000not in top 100veed.io #29; play.google.com #2 and #3, voice.ai #5, rev.com #9
teleprompter49,500not in top 100veed.io #29, kapwing.com #54
online voice recorder27,100#68 (/tools/voice-recorder)-
online sound recorder27,100not in top 100veed.io #26
video recorder22,200not in top 100veed.io #11

/products/recording ranks for none of Async's top 1,000 keywords, though the studio has a teleprompter. Podcast recording searches aren't in this data.

E. Audio editing and transcription

Theme E searches
US searches a monthAsyncWho ranks
video transcription27,100#86 (/tools/video-to-text)-
audio editor18,100#57 (/products/audio-editor)-
audio editor free6,600#40 (/products/audio-editor)-
online audio editor free3,600#17 (/products/audio-editor)-

02

What AI recommends instead

Async rarely shows up unless the question names it.

Runs that named Async, out of 3
ChatGPTPerplexityAI Overviews
what is async331 of 1 shown
is podcastle the same as async331 of 1 shown
how much does async cost333
async vs riverside331
async vs descript031
is async good for podcasting031 of 1 shown
riverside alternative030
13 other category questions000

AI Overviews appeared on 50 of 60 runs.

Who gets cited, and what engines said
Answers citing each site

ChatGPT

  1. descript.com26
  2. riverside.fm23
  3. riverside.com13
  4. async.com12
  5. podcast.adobe.com11
  6. audacityteam.org9

Perplexity

  1. riverside.com24
  2. descript.com24
  3. streamyard.com18
  4. async.com18
  5. apps.apple.com18
  6. filmora.wondershare.com15

Google AI Overviews

  1. youtube.com45
  2. reddit.com25
  3. facebook.com9
  4. google.com8
  5. async.com8
  6. ngram.com7

Perplexity

Question: riverside alternative

Async. Best all-in-one option for recording, editing, clips, and AI tools; its annual plan is listed at $11.99/month.

ChatGPT

Question: async vs riverside

Riverside for recording; Async for AI-driven content creation.

Perplexity

Question: async vs descript

For podcast recording, choose Async; for editing and content repurposing, choose Descript.

Answers citing each site. Riverside's own "best podcast recording software" post appeared in 15 answers.

03

The name problem

AI engines read "Async" as a programming term and still say Podcastle.

Question: is async good for podcasting

ChatGPT

Which Async are you referring to?

ChatGPT, all 3 runs.

Name counts and more mix-ups
Answers to the 20 questions that use each name

ChatGPT 60 answers

Names

Says "Async"18

Says "Podcastle"8

Citations

async.com12

podcastle.ai2

Perplexity 60 answers

Names

Says "Async"21

Says "Podcastle"9

Citations

async.com18

podcastle.ai0

Google AI Overviews 60 run slots

Names

Says "Async"12

Says "Podcastle"12

Citations

async.com8

podcastle.ai0

"Says Async" includes the programming sense.

  • "async vs descript": ChatGPT named the product in 0 of 3 runs. One run opened with "Async (asynchronous): Code that can start a task and continue doing other work while waiting for it to finish."
  • "how much does async cost": all 3 ChatGPT runs asked "Is this the Async you mean, or a different one?"
  • AI Overviews answered one "async vs riverside" run about "Async (Asynchronous Programming)" and compared Loom and Vidyard as "Async Video Tools".
  • "best video podcast software for beginners": ChatGPT recommended Podcastle and linked "Try Podcastle" to podcastle.ai.
  • Asked directly, ChatGPT knows: "Podcastle is now called Async. It's the same company and core podcast-creation platform, rebranded in January 2026."
  • "podcastle" still gets 4,400 searches a month. async.com ranks #6.

04

What the domain move broke

podcastle.ai redirects keep the path, so missing pages land on a 404.

  1. podcastle.ai/features
  2. 308 redirect
  3. async.com/features
  5. 404
async.com page reading 404, we can't seem to find the page you're looking for
async.com/features, Oct. 17, 2026.
Browser showing an XML error, NoSuchKey, the specified key does not exist
An old Podcastle RSS feed, Oct. 17, 2026.
  • 27dead pages that old links point to
  • 12dead help articles
  • 14dead podcast feeds
What we checked
  • Also 404: podcastle.ai/features/remote-recording, /ai-voice-generator, /tools/noise-remover (a tool Async sells) and an old help.podcastle.ai article.
  • Live: podcastle.ai/pricing, /ai-voices, /voice-cloning and /tools/voice-recorder.
  • Nine of the 27 dead pages are expired job posts. The rest include /help/magic-dust and /help/podcastle-basics.
  • Dead help articles include "how do I remove silences" and "what's Magic Dust". riverside.com links to one.
  • podnews.net, podchaser.com, poddtoppen.se and podcastrepublic.net link to the dead feeds. If those shows are live, paying customers' feeds are down.
  • Blog posts still credit "Podcastle Team" and rank "1. Podcastle: AI voice tool."
  • Checked with curl and a browser, Oct. 16 and 17, 2026.
  • We have no before-and-after ranking data for podcastle.ai, so we don't claim the move lost rankings.

05

What it's worth

Base case: $1,734 more revenue each month, once pages hold position.

One month, base case
  1. 992,900SearchesConservative: 992,900
  2. 5.5% click rate
  3. 54,212VisitsConservative: 21,298
  4. 4% sign up
  5. 2,169Free signupsConservative: 426
  6. 4% pay
  7. 86.7New paying usersConservative: 8.5
  8. × $19.99/mo
  9. $1,734New monthly revenueConservative: $102
New monthly revenue after each month of signups, before churn
$0$5k$10k$15k$20k$25k136912MonthBaseConservative$0$10k$20k136912Month
  • Base$20,800 a month, about 1,040 paying users
  • Conservative$1,230 a month, about 100 users
Assumptions and detail

Click rate is 5.5% after the AI Overview cut.

The two conversion rates move the result most. Async knows its real ones.

Assumptions

The model: searches × click rate at the target position × the AI Overview cut × visit to signup × signup to paid × Async's price.

Labeled inputs, not Async's data
BaseConservativeSource
Target position#4#8Our target, not a promise
Click rate at that position8.4%3.3%Backlinko, analysis of 4 million Google results
AI Overview reduction-35%-35%Ahrefs, 2025 study: AI Overviews cut position 1 clicks by about 34.5%. The audit found AI Overviews or other result features on all 20 searches it checked.
Visit to free signup4%2%Assumption, not data. We don't have Async's real rate.
Free to paid4%2%Assumption, not data. Common range for freemium software.
Price$19.99/mo$11.99/moasync.com/pricing, Oct. 16, 2026. Essentials is $11.99/mo billed yearly, $19.99/mo billed monthly. Pro is $23.99 / $39.99. Teams is $49.99 / $84.99 per creator.

Click rate after the AI Overview cut: 5.5% base, 2.1% conservative.

Results by theme

Per month, once pages hold the target position (base / conservative)
Searches a monthVisitsSignupsNew paying usersNew monthly revenue
A. AI video editing213,40011,652 / 4,577466 / 9218.6 / 1.8$373 / $22
B. Text to speech and AI voices470,60025,695 / 10,0941,028 / 20241.1 / 4.0$822 / $48
C. Voice cloning17,600961 / 37838 / 81.5 / 0.2$31 / $2
D. Recording235,90012,880 / 5,060515 / 10120.6 / 2.0$412 / $24
E. Audio editing and transcription55,4003,025 / 1,188121 / 244.8 / 0.5$97 / $6
Total992,90054,212 / 21,2982,169 / 42686.7 / 8.5$1,734 / $102

What the model leaves out

  • Churn. We don't have Async's rate.
  • Upgrades to Pro or Teams. Every paid user is priced at Essentials.
  • AI answer traffic. No reliable click data exists.
  • The 246,000-a-month "ai video generator" search and the comparison searches.
  • Time to rank. Searches this competitive usually take longer than 90 days.
  • With Async's funnel numbers, we can rerun this model in an afternoon.

06

The 90-day plan

Fix what the move broke, rebuild the money pages, then earn the AI answers.

Days 1 to 30

Fix what the move broke

  1. Redirect dead podcastle.ai paths

  2. Restore 12 help articles

  3. Check 14 dead RSS feeds

  4. Drop "Podcastle" from the blog

  5. Put prices in the HTML

Days 31 to 60

Rebuild the money pages

  1. AI video editor page

  2. One text to speech page

  3. Voice cloning page

  4. Recording page

Days 61 to 90

Earn the AI answers

  1. Answer category questions

  2. Use one name

  3. Transcription page

Step details
  • Redirect dead podcastle.ai paths: Start with the 18 linked targets that aren't job posts.
  • Restore or redirect 12 help articles: Silence removal, auto leveling, Magic Dust, the equalizer.
  • Check 14 dead RSS feeds: Restore them if the shows are live.
  • Replace "Podcastle" on the blog: Author names, banners, list entries.
  • Put prices in the HTML: /pricing shows "$0" without JavaScript.
  • AI video editor page: Theme A, 213,400 a month.
  • One text to speech page: Theme B, 470,600 a month.
  • Voice cloning page: Theme C, 17,600 a month.
  • Recording and teleprompter: Theme D, 235,900 a month.
  • Answer the category questions: Where Riverside and Descript get cited.
  • Use one name: "Async, formerly Podcastle" on the main pages.
  • Transcription page: Theme E, 55,400 a month. Lift /tools/video-to-text from #86.

Step details

  • Step 1: /features to /pricing or the product hub, /tools/noise-remover to the live tool page, /help/* to the matching help.async.com article.
  • Step 5: many AI crawlers don't run JavaScript. Put prices in the HTML and add Offer markup.
  • Step 6: rebuild /products/video-editor as a single-task tool page with the editor above the fold, the format invideo.io and veed.io rank with.
  • Step 7: merge /text-to-speech into /ai-voices. Demo above the fold. Publish the limits: 2 hours on Essentials, 10 on Pro, 40 on Teams.
  • Step 8: point the "voice cloning" blog post at /voice-cloning.
  • Step 9: rebuild /products/recording for "voice recording", "online voice recorder" and "video recorder".
  • Step 10: "best podcast recording software", "descript alternative", "best ai voice generator". Plain words, the Async name, pricing.

What we'd report at day 90

  • Positions for the 23 searches in the demand section.
  • How many of the step 1 dead paths now redirect.
  • How often AI engines name Async on the 13 category questions, against 0 today.
  • Signups from the rebuilt pages, from Async's own analytics.

07

Method and sources

DataForSEO (US), three AI engines and live checks, Oct. 16 to 17, 2026.

Details
  • DataForSEO, US: async.com's top 1,000 keywords and gap pulls against invideo.io, kapwing.com, veed.io and adobe.com.
  • ChatGPT, Perplexity and Google AI Overviews, Oct. 16, 2026, 3 runs per question.
  • Live checks with curl and a browser, Oct. 16 to 17, 2026.
  • Model inputs marked as assumptions are ours.
  • Missed demand
  • AI answers
  • Domain move
  • What it's worth
  • 90-day plan