Context
Kraken is a crypto exchange. Ben was Growth Marketing Manager, SEO there for 6 years.
The problem
Buyers search for specific assets, prices and how-to questions. A small site can't answer them all.
What was done
Ben built a programmatic system that took the site from 3K to more than 1M SEO pages. In 2023 he also started Kraken's work on getting cited in ChatGPT, Perplexity and AI Overviews.
Outcome
Monthly visits from Google grew 17x. Organic signups grew about 10x year over year. New transacting users grew 3x year over year.
What this does and doesn't show
They show what this work did at one company. They aren't a forecast for yours.